Get ready to indulge your squishy cravings because the much-anticipated Squishmallows® Happy Meal® is finally hitting McDonald’s restaurants across the nation! After a successful launch in selected global markets earlier this year, the collaboration is now making its way to the U.S., and for a limited time starting December 26, eager fans can snag their very own Squishmallows Happy Meal at participating McDonald’s locations.
It’s Official! McDonald’s Unveils Squishmallows Happy Meal in the U.S. For years, collectors have cherished their Happy Meal toys, but this time, they’re in for a treat – a chance to amass up to twelve adorable Squishmallow characters with every Happy Meal purchase! The lineup includes beloved Squishmallow characters like Cam and Fifi, alongside the iconic McDonaldland character and the lovable purple companion – Grimace! But wait, there’s a delightful surprise awaiting lucky customers, as a mysterious character might reveal itself when they unwrap their Happy Meal toy.
Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, expressed the excitement, stating, “We’re all about connecting our fans to culture, and Squishmallows are some of the hottest toys out there right now. This collaboration welcomes McDonald’s and Squishmallow fans alike to savor this unique experience with the first McDonald’s Squishmallows Squad.”
And that’s not all – each Squishmallow character comes with a personalized playlist, courtesy of Universal Music Group – a groundbreaking addition to the realm of Happy Meal toys! Families can simply scan the QR code on the Happy Meal box to dive into the musical world of each Squish, with playlists carefully crafted to match their individual and playful personalities.
Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares, exclaimed, “The Squishmallows Happy Meal has taken the world by storm. We are thrilled to introduce this program to our millions of fans in the U.S., offering exciting new ways to collect and connect with the Squishmallows brand.” Get ready to embark on a delightful journey of collecting, connecting, and, most importantly, squishing with the enchanting McDonald’s Squishmallows Happy Meal!
