Salon Privé London returns on 20-22 April 2023 to the exclusive Royal Hospital Chelsea. Leading automotive brands will be showcasing their latest models, including Ferrari, Rolls-Royce, Lamborghini, Bentley, Aston Martin, Alpine, Porsche, McLaren and Wiesmann. Alongside them, pure electric premium brands Genesis and Polestar will demonstrate their latest zero-emissions models and plenty more besides with other luxury EV brands to be announced shortly. Several European and British debuts have been earmarked for Salon Privé London, one of just four trophy events approved at the elite Royal Hospital Chelsea grounds.
Salon Privé London is of course the sister event to the famous Salon Privé Concours d’Elégance, which is now in its 18th year and held from 30th August – 2nd September at Blenheim Palace. Located in the heart of affluent Chelsea, Salon Privé London attracts a younger audience with a high disposable income, and the inaugural event proved to be a huge success with over 16,000 attending. The location and timing of the event make it the perfect platform for brands to showcase new models. And there are some surprise showcases in-store for visitors attending this year. Watch this space!
An exclusive display of new motorcycles will be another feature of Salon Privé London 2023. Krazy Horse London will be representing Indian Motorcycles, Thornton Hundred Motorcycles will feature custom-built Triumphs, CCM Motorcycles will present their range of unique, hand-crafted bikes, and the reborn Norton Motorcycles brand will also star.
The central area of Salon Privé London showcases the unique Concours de Vente. Where leading premium car dealers from the UK, Europe, and even further afield will display 75 of the finest collectors’ cars in the world – and, in contrast to the usual Concours d’Elégance rules, every one of them will be for sale! Described as one of the most awe-inspiring spectacles of significant automotive consignments ever seen in London, specialists are already preparing their display cars and the star cars for sale will be confirmed soon.
Salon Privé London is not just for car lovers, though. Already established as one of London’s most exclusive parties, attractions include a luxury shopping village featuring brands such as high-end British jewellery designer Boodles. Montblanc with a range of sophisticated luxury watches. Fine art originals from Cloud Gallery, and an incredible array of collectables from one of the most prestigious dealers in antiques, Hatchwell Antiques. Ventura UK will be showcasing an exquisite model from Riva while Andrews Boathouses will present two stunning slipper launches, perfect for an elegant day out on the Thames.
Of course, being Salon Privé, food and hospitality are set to be world-class, once again beautifully prepared by Absolute Taste. There will be a memorable seated three-course luncheon in the event’s exclusive VIP hospitality pavilion, The Sloane – and as Salon Privé London is open until 8pm on Thursday and Friday, DJs will perform and keep the party going well into the evening. Guests can enjoy delicious Pommery Champagne, cocktails from the London Essence Co, and fine wines from Chateau La Gordonne. Guests will also be able to enjoy delicious casual dining from a selection of vintage food trucks curated by KERB.
Further highlights include Friday’s Boodles Ladies’ Day, the first one of the season; the most head-turning headpiece of the day will win the Boodles Best Hat Competition. Meanwhile, Saturday at Salon Privé London offers fun for all the family, with car enthusiasts and their families getting the chance to view never-before-seen cars and the people behind them.
Director David Bagley said: ‘With the return of Salon Privé London in 2023, the boys really are back in town! Andrew and I were bowled over by the success of the inaugural event last year, which is the perfect accompaniment to our Salon Privé Concours d’Elégance at Blenheim Palace. The number of confirmed classics, supercars, and luxury models is growing all the time, while the entertainment, luxury retail brands, and first-class dining make it a must-attend event for even non-petrolheads. Everything, naturally, will come with that famous and exclusive Salon Privé luxury touch, which you can’t find anywhere else.’
