Get ready to rev up your excitement, because Toyota Motor North America (TMNA) is back in action for Super Bowl LVIII with an adrenaline-fueled 30-second ad that’s all about celebrating the launch of the all-new 2024 Tacoma! Buckle up and hold on tight as we dive into the thrilling world of off-roading dreams come true.
Dubbed “Dareful Handle” and masterfully crafted by Saatchi & Saatchi, this Super Bowl stunner showcases the unstoppable power of the 2024 Tacoma as it conquers rugged terrains and jaw-dropping obstacles. With each heart-pounding moment, the ad challenges viewers with the question, “can you handle it?” Spoiler alert: it’s a wild ride from start to finish!
Picture this: passengers gripping the handle for dear life as the Tacoma tackles the great outdoors with unmatched vigor. From gasps to shouts of excitement, every twist and turn elicits a rollercoaster of emotions. And let’s not forget the unforgettable shoutouts like the “shut the front door” handle and the classic “woah, woah, woah, woah” handle – it’s pure exhilaration at its finest!
According to Mike Tripp, group vice president of Toyota Marketing at TMNA, this Super Bowl extravaganza is more than just an ad – it’s a thrilling showcase of Toyota’s commitment to innovation and adventure. And with Toyota recently announced as the Official Automotive Partner of the NFL, the stage is set for an epic communication blitz that’s sure to leave a lasting impression.
Directed by the legendary Tarsem Singh, the mastermind behind Toyota’s acclaimed 2021 Super Bowl ad “Upstream,” “Dareful Handle” promises to deliver edge-of-your-seat excitement like never before. Singh himself was blown away by the Tacoma’s performance, proving that sometimes reality is even better than fiction.
But wait, there’s more! Viewers tuning into Univision during Super Bowl LVIII will be treated to “Undisclosed,” a 30-second spot created by Conill and directed by the talented Goh Iromoto. This creative gem pays homage to the adventurous spirit of Hispanic communities and their love for hitting the road – and off-roading – in their trusty Tacomas.
And the excitement doesn’t stop there! As the Official Automotive Partner of the NFL, Toyota is gearing up to deliver an unforgettable experience in Las Vegas leading up to the big game. From out-of-home wild postings to bespoke taxi tops, fans can expect a sneak peek of “Dareful Handle” popping up all over the city.
So buckle up, gearheads, because Toyota’s Super Bowl takeover is about to take you on the ride of a lifetime! Whether you’re a die-hard fan or a casual viewer, one thing’s for sure – you won’t want to miss a second of the action. Let the countdown to Super Bowl LVIII begin! 🚗💨
