If you haven’t already, chances are you’ve caught wind of Ranger Station — the charming candle and fragrance brand that first began making waves in Nashville circa 2015. Since its modest beginnings, Ranger Station has blossomed into a nationwide sensation, captivating hearts and noses alike with its unique scents and captivating backstory. At the helm of this aromatic adventure are the dynamic duo, Steve and Jordan Soderholm, whose creative vision and unwavering dedication have propelled Ranger Station to remarkable heights.
A Meet-Cute and a Shared Passion
For Steve and Jordan, the story of Ranger Station intertwines with their own journey of love and creativity. Their paths crossed on the grounds of Belmont University, where a chance encounter on the quad sparked a connection that would shape their future endeavors. Despite differing backgrounds — Steve, a musician, and Jordan, a burgeoning professional in the fashion industry — their shared love for creativity and unconventional paths drew them together. It wasn’t long before their shared passion for crafting unforgettable experiences led them to embark on the adventure of a lifetime: building Ranger Station from the ground up.
Crafting Fragrant Memories
Steve’s journey into the world of fragrance was serendipitous, born out of a desire to channel his creativity during breaks from touring as a musician. What began as a personal exploration soon blossomed into a full-fledged obsession, with Steve immersing himself in the art of fragrance-making. The name “Ranger Station” holds a special significance, derived from Steve’s own experiences living in an old Ranger Station in Nashville, steeped in memories and nostalgia. Each Ranger Station product is crafted with the intention of evoking those same feelings of warmth and nostalgia, inviting customers to create new memories of their own.
A Fragrant Renaissance
Ranger Station’s success is not just a testament to its captivating scents but also to the thoughtful and sustainable approach taken by its founders. Jordan and Steve have carefully cultivated the brand’s growth, prioritizing authenticity and connection with their audience. In a digital age where experiences are increasingly mediated through screens, Ranger Station remains committed to preserving the tangible, analog nature of fragrance — a sensory experience that transcends the digital realm.
From Nashville to 12South: A Fragrant Homecoming
The opening of Ranger Station’s first brick-and-mortar studio in Nashville’s vibrant 12South neighborhood marks a homecoming of sorts for Steve and Jordan. Having lived and thrived in the area during their formative years, 12South holds a special place in their hearts. It’s a neighborhood that embodies the eclectic spirit of Nashville, drawing locals and tourists alike with its unique blend of charm and character. For Steve and Jordan, bringing Ranger Station to 12South is not just a business decision but a heartfelt tribute to the community that shaped their journey.
A Fragrant Future
As Ranger Station continues to captivate noses and hearts across the country, Steve and Jordan remain committed to their vision of creating unforgettable experiences through fragrance. With each candle lit and each bottle opened, Ranger Station invites customers to embark on a fragrant journey of their own, where memories are crafted and nostalgia reigns supreme. In a world filled with fleeting trends and ephemeral experiences, Ranger Station stands as a beacon of authenticity and connection — a reminder that the most enduring memories are those that engage the senses and touch the soul.
