In June 2024, Bugatti unveiled the Tourbillon, marking the dawn of a bold new chapter for the legendary brand. The global premiere at Bugatti’s historic home in Molsheim captured the world’s attention, becoming the most-viewed car launch in history. Since then, the Tourbillon has continued its journey, mesmerizing car enthusiasts from Qatar to Japan. Most recently, this marvel of precision engineering and timeless design dazzled at iconic landmarks in Shanghai and Hong Kong.
Shanghai: Tradition Meets Innovation
Shanghai, a city steeped in history and pulsating with modern marvels, provided a fitting stage for the Tourbillon. From the bustling cultural hub of The Bund to the towering skyscrapers of Pudong, the hypercar blended effortlessly with the city’s vibrant duality of heritage and innovation.
Amid Shanghai’s landmarks, such as the Oriental Pearl Tower and the Shanghai World Financial Center, the Tourbillon stood as a symbol of Bugatti’s engineering ingenuity. In the prestigious Kingsway Apex showroom in Jing’an, select guests experienced the Tourbillon firsthand, a testament to Bugatti’s commitment to unparalleled craftsmanship.
Hong Kong: A Symphony of Heritage and Modernism
Heading south to Hong Kong, the Tourbillon continued to captivate. Presented alongside the exquisite Jacob & Co. Tourbillon timepiece, this hyper sports car embraced the city’s iconic blend of tradition and progress. From the serene Lin Fa Temple to the restored 160-year-old Murray House on the island’s southern coast, the Tourbillon found its place amidst Hong Kong’s rich cultural fabric.
The car’s striking design was equally at home in West Kowloon, a hub of urban art and history, and on the stunning waterfront of Victoria Harbor. Here, Bugatti’s celebration of heritage and forward-thinking innovation resonated with the city’s dynamic skyline.
A New Dawn for Bugatti
With its global journey, the Tourbillon has become a beacon of Bugatti’s future. As Kostas Psarris, Bugatti’s Regional Director for the Middle East & Asia, noted, “The Tourbillon symbolizes the dawn of a thrilling new era. Touring through these magnificent locations reflects Bugatti’s commitment to world-leading innovation and artistry.”
As Shanghai and Hong Kong bid farewell to this automotive masterpiece, the Tourbillon leaves behind a legacy of elegance, performance, and the promise of an exciting future for Bugatti enthusiasts worldwide.
